rainbow colors
One In Ten logo
 
Reel Affirmations | October 12-21, 2006
Other Programs
One In Ten Sponsors
Venture Group and VIP Patrons
Sponsorship Opportunities

One In Ten offers sponsors year-round exposure in print and online to a highly motivated, brand-loyal audience that rewards businesses who support glbt nonprofits.

Take a look at highlights from recent research by market research leader Harris Interactive and the premiere glbt marketer, Witeck-Combs Communications:

46% of gay consumers prefer products from companies that support nonprofits serving the gay and lesbian community over competing products that do not.

4 out of 10 gay consumers – if they perceive product quality and value as equal – prefer to purchase products from companies that advertise in gay and lesbian media.

27% of gay consumers always ask for brand names (i.e. “Tanquery and tonic” instead of “gin and tonic”) when ordering alcoholic beverages. Just 18 percent of heterosexual consumers order by brand.

42% of glb individuals say advertisements read online influence purchasing decisions for one product or service over another, versus only 35 percent of non-gays.

Begin your rewarding relationship with One In Ten, its donors, volunteers, and patrons.

• CONTACT One In Ten Executive Director Margaret Murray.

• DOWNLOAD more information about sponsorship opportunities at Reel Affirmations and other One In Ten events (pdf document).

DOWNLOAD our sponsorship contract (msw document).

• READ HIGHLIGHTS of the Harris Interactive and Witeck-Combs research into the glbt market.

© Copyright 2006-2008. One In Ten and Reel Affirmations. All rights reserved.